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What Is A Podcast?
by Mike McCoy
Podcasting has been around for awhile, but with so many people avoiding the unknown, the question still remains for many - what is a podcast? Those who don't venture out will never learn how easy it is to use and how beneficial it can be for their businesses. Podcasting is simply online radio content delivered via an RSS feed.
Podcasting is a little different from radio as you have many more options when it comes to programming and content. With a podcast, listeners can pick the time and place they want to listen to the audio. In other words, the can listen when it's convenient for them. Many listeners listen to podcasts while driving in their cars, while at the gym, or when jogging. Unlike regular radio where you have to listen when it's on the air or you'll miss it, podcasting makes it convenient for listeners to choose their own time and place.
What Can Podcasting Be Used For?
Podcasting can be used by anyone who wants to provide audio content for an audience. This can be a music group providing interviews and/or music clips; News, talk shows, organizations to deliver content; Training purposes - lectures, talks, seminars; Story-telling or learning instruments for children through audio; even audio content for the visually impaired as a teaching tool or for leisure listening. Podcasting has become very popular because of the flexibility.
For the internet marketer, podcasting can be used to promote products, Mastermind group, teleseminars, etc. If you have a membership site, you can make podcast available to those who may have missed a call.
How Does Podcasting Work?
Podcasting works the same as a standard RSS feed reader or news aggregator, but instead of subscribing to written content, the subscriber gets an audio file. So instead of reading content in the RSS feed, there will be audio that you can listen to. You can also listen to podcasts on an iPod or MP3 player. Podcasts can also be displayed on websites via a link that you click which brings you to the audio file.
Podcasting is yet another way to provide your visitors with media-rich content thanks to Web 2.0. Since all visitors to your website will be different, you want to offer a variety of ways for them to have access to your content. Everyone may not want to read, while others may not want to watch a video, and some may not want to listen to a podcast, but by offering a mixture of options, you are sure to have something for everyone who visits your web pages. If you currently have podcasts and you want to reach a bigger audience, you might want to consider submitting your podcasts to the submission sites. They work just like article marketing and directory submission sites although your podcasts will be submitted and put into a category. This can increase your web presence and drive traffic to your website. Now that you know the answer to - what is a podcast? You can add this as another form of content to your website.
About the Author
Search engine marketing is the most powerful way to drive traffic on the web. With Content Syndication you can control your internet brand. For more info on reputation management go to directhorizon.com
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